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The Culture Factor

The Culture Factor

Mark Neal

133,23 €
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Gestión y técnicas de gestión
ISBN:
9780333722138

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Sobre IBD

PART 1: CULTURE AND CROSS-NATIONAL MANAGEMENT PART 2: CULTURE AND THE FOREIGN VENTURE

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  • The Culture Factor
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    Multinational companies have learnt through bitter experience that cultural differences can be very damaging in terms of bad communication, high staff turnover and low morale. In recent years research has shed light on the scale of the problem, and it is now widely recognised that cultural differences can severely undermine business performance. The Culture Factor examines w...
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