The Consumer Experience of Higher Education

The Consumer Experience of Higher Education

Deirdre McArdle-Clinton

66,60 €
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2011
ISBN:
9781441179197
66,60 €
IVA incluido
Disponible

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Sobre IBD

This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commodity and require that information be packaged for easy consumption. The purpose of this study is to examine the current situation in education against the backdrop of an emerging trend that sees education as a product and students as consumers or customers. The literature provides a basis to argue that a qualification now is frequently a simulacrum while previously it represented knowledge and competency.

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Otros libros del autor

  • The Consumer Experience of Higher Education
    Deirdre McArdle-Clinton
    This work examines the philosophy underpinning current higher education provision. Contemporary culture seems to encourage consumers to purchase products where the product is shaped by the provider and the input of the consumer is very limited. Research suggests that students, their perceptions shaped by the educational experience they have undergone, view education as a commod...