Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Brand New Leader: Recognizing the Impact of Your Leadership Brand explores the powerful connection between personal identity and leadership effectiveness. Rooted in research and real-world application, this book emphasizes how effective leadership styles stem from a leader’s unique strengths, values, experiences, and sense of purpose.Rather than offering a one-size-fits-all approach to leadership, this book empowers readers to recognize, refine, and communicate their leadership brand-one that is deeply personal, action-oriented, and aligned with the needs of those they lead. It introduces the BRAND assessment as a reflection tool to support leadership identity development and offers a framework for building influence with integrity.Structured to support academic learning and professional development, The Brand New Leader provides practical strategies to help readers clarify their leadership values, strengthen ethical decision-making, and foster authentic relationships. Chapters emphasize the value of authenticity, innovation, self-awareness, and courage in shaping a leadership brand that resonates across teams and organizations-especially in today’s complex and evolving workplace.This book is ideal for undergraduate and graduate courses in leadership development, organizational behavior, business ethics, and personal branding. It also serves as a valuable tool for leadership coaches, HR professionals, and organizational leaders seeking to align their leadership identity with their impact.
