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THE BEHAVIORAL FACTORS OF CONSUMER’S THAT DETERMINE E-BANKING ADOPTION

THE BEHAVIORAL FACTORS OF CONSUMER’S THAT DETERMINE E-BANKING ADOPTION

Haitham Jouda

111,48 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2020
Materia
Política y gobierno
ISBN:
9786202923798
111,48 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

At present, there is a real revolution in ICT that attempt to provide solutionsfor all aspects of life, including banks, where they can serve their customers and provide them with the best E-banking services with high-quality.An innovative and comprehensive model based on extended theDecomposed theory of planned behavior and the model has nine variablesand is designed to determine the factors that affect consumer’s intention toadopt E-banking. These variables are; Attitude, perceived control behavior,subjective norms, perceived risk, perceived trust, facilitating condition,behavior intention, and adoption. In addition to explaining the moderation role of self-efficacy between the behavioral intention and adoption, as well as study all the relationships.

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