The Beginner’s Guide to Content Marketing

Struggling to convert clients into sales? Learn how to be an authority in your niche, what content marketing is, and what it can do for you!Content marketing is about providing valuable and relevant information to your followers and potential customers - for free. Why? Because you want to demonstrate that you’re an authority on the subject to instill confidence and you want to demonstrate that, yes, it’d be nice to make sales, but that it is not all about the money. When done correctly, this type of marketing can help you drive traffic to your website, provide value for your audience and increase your company’s revenue.By including the right keywords and formatting you have the ability to rank on page one of Google and the other search engines, meaning increased revenue. Sounds good, right? To get that coveted first page result, though, it takes time, research and effort on your part. The first step? Understanding what it is exactly that you need to do to create effective content. This book will show you how to do just that, and more!Jessica Ainsworth, founder of Pendragon Consulting, LLC, a digital marketing agency, has years of experience helping businesses expand their reach into new pools of potential customers. She has a strong background in research and analytics and has turned that into a passion for marketing. Through easy-to-follow tips, The Beginner’s Guide to Content Marketing gives you the tools to provide valuable and relevant information to your potential customers and drive traffic that will convert to sales while doing so.In this book, you’ll discover:•What content marketing is•How to define a target audience•SEO basics•Effective blogging techniques•How to create and use lead Magnets•How to create and use landing pages•About infographics•The potential of podcasts•What videos can do for your business•About social media in content marketing•How to create an effective content marketing strategy•And more!This book is designed with the beginner in mind and walks through the basics of what content marketing is and how to accomplish it effectively.Get The Beginner’s Guide to Content Marketing and start getting more leads today! 3