David W. Leppanen / David WLeppanen
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The study of warfare not only teaches us how to win, but how not to lose. The unique perspective in The Art of Business Warfare centers on applying military techniques to the business world.Author David W. Leppanen outlines military operations and business cases to illustrate how military principles, such as preemption, dislocation, and disruption, can enhance your business operations. Using the following examples from internationally recognized companies, Leppanen discusses skills and tactics companies need to be successful on the corporate battlefield:Similarities between business and warfarePrinciples of warStaff operationsOperation plans, orders, and after action reportsGuerrilla operationsWomen in the workplace and the militaryMurphy’s laws of businessBoth military and commercial operations must be thoroughly organized, carefully planned, and faithfully executed. Let Leppanen’s The Art of Business Warfare show you how to use military-based tactics to outmaneuver your competition.
