Librería Samer Atenea
Kálamo Books
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
The Consumer-Packaged Goods (CPG) industry is undergoing its most significant transformation since the rise of global brands. The next competitive advantage is no longer defined by scale, efficiency, or distribution, it is defined by intelligence.The AI-Native Consumer Enterprise: Reinventing Consumer Goods in the Age of AI presents a strategic roadmap for organisations seeking to harness Generative AI across the entire consumer goods value chain. Moving beyond theory, the book demonstrates how AI is enabling enterprises to innovate faster, optimise operations, personalise customer engagement, strengthen supply chains, and make smarter decisions at scale.Covering everything from product innovation and smart manufacturing to intelligent retail, marketing transformation, AI governance, and organisational change, the book provides practical insights supported by industry examples and proven frameworks.Inside this book, you’ll explore:The evolution of the CPG industry into AI-native enterprisesFoundations of Generative AI and Large Language ModelsAI-powered consumer intelligence and hyper-personalisationProduct innovation and accelerated R&DSmart manufacturing and intelligent operationsPredictive, resilient supply chainsAI-driven marketing, branding, and consumer experiencesIntelligent retail and route-to-market transformationResponsible AI, governance, and ethical adoptionBuilding AI-ready organisations and leadership capabilitiesPreparing for the future of intelligent consumer enterprisesWhether you are leading digital transformation, driving innovation, modernising operations, or defining enterprise AI strategy, this book offers practical guidance for building organisations where data, intelligence, and creativity work together to create lasting competitive advantage.
