The Adventure of Pink Carp (Chinese)

When the storm passed, what remained?Trust.25 Years of SHINEC tells the remarkable story of Pham Hong Diep, a former soldier who returned to civilian life with no inherited empire, no powerful family name, and no clear path to success. From humble beginnings, he helped build SHINEC into a Vietnamese enterprise that would experience extraordinary growth, devastating setbacks, and a profound transformation in its vision for industry.At the heart of this journey lies Nam Cau Kien, a low-lying stretch of land beside the Cam River that many considered too difficult to develop. Amid financial uncertainty, abandoned concrete piles, and the lingering scars of crisis, a different vision began to take root: an industrial park where economic prosperity could coexist with environmental responsibility, community wellbeing, and respect for the land.This is more than a corporate history. It is a deeply personal account of resilience, integrity, leadership, and the difficult choices that define both a business and the people behind it.Through the discipline of military service, the challenges of shipbuilding, the financial storms that threatened SHINEC’s survival, and the pioneering pursuit of ecological industry, Pham Hong Diep reveals how adversity can reshape ambition into purpose.Guided by a philosophy both simple and profound, 'Build on the land. Give back to the land,' his journey offers a compelling perspective on sustainable development, the circular economy, responsible leadership, and the enduring power of trust.Blending personal reflection with practical lessons from more than two decades of entrepreneurship, 25 Years of SHINEC speaks to founders, CEOs, policymakers, investors, and anyone who believes that lasting success should be measured not only by wealth created, but also by lives enriched, communities strengthened, and the legacy left for future generations.Because the true measure of what we build is not simply how long it stands, but what remains when we are gone.