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Technische Innovationen - Medieninnovationen?

Technische Innovationen - Medieninnovationen?

 

74,91 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2016
Materia
Prensa y periodismo
ISBN:
9783658149529
74,91 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Der Band versammelt schlaglichtartig aktuelle Forschungs- und Lehrprojekte, die technische Innovationen in Journalismus, Corporate Media und strategischer Kommunikation aufgreifen. Die Beiträge liefern Erkenntnisse zu veränderten Anforderungen an den journalistischen Arbeitsalltag und die Ausbildung, stellen innovative Darstellungsformen und Formate vor, beleuchten Trends im Lokalfernsehen, Social- und Mobile-TV sowie Herausforderungen durch Content Marketing, Innovationskommunikation und interne Unternehmenskommunikation. Darüber hinaus werden methodische Ansätze für neue Szenarien der Mediennutzung, etwa mobile Rezeptionssituationen, aufgezeigt.

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