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Target Costing Im Direct Banking

Target Costing Im Direct Banking

Patrick Knust

84,80 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Economía
ISBN:
9783824476596
84,80 €
IVA incluido
Disponible

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Sobre IBD

Patrick Knust zeigt, dass mit Hilfe des Target Costing eine integrierte kosten- und kundenorientierte Entwicklung von Direct-Banking-Produkten unterstützt werden kann, und überprüft die erfolgreiche Anwendbarkeit und die praktische Umsetzung des Ansatzes an Hand einer Fallstudie bei der comdirect bank AG.

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