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Szanse, zagrożenia i cele zbiórek funduszy online na przykładzie AIMS

Szanse, zagrożenia i cele zbiórek funduszy online na przykładzie AIMS

Lukas Hasler

73,38 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Banca
ISBN:
9786630072532
73,38 €
IVA incluido
Disponible

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Jakie są ogólnie rzecz biorąc główne czynniki sukcesu zbiórek funduszy online? Jakie narzędzia są dostępne i w jakich obszarach można je zoptymalizować? Wszystko to zostanie jasno przedstawione na przykładzie AIMS Graz (American Institute of Musical Studies); omówione zostaną szanse, zagrożenia i cele, a także wskazane poszczególne elementy łańcucha niezbędnego do osiągnięcia sukcesu w zbiórkach funduszy. Obecnie dochody z darowizn generowane online odgrywają dla większości organizacji non-profit jeszcze drugorzędną rolę, jednak sektor ten wykazuje ponadprzeciętne wskaźniki wzrostu. Wiele treści zawartych w tej książce nawiązuje do empirycznych wniosków dotyczących klasycznej „zbiórki funduszy offline' i pomaga lepiej zrozumieć przyszłość zbiórek funduszy online oraz poznać dalsze, innowacyjne podejścia.

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