Systematic Planning for Business Functions

Systematic Planning for Business Functions

Hakan Butuner

257,57 €
IVA incluido
Consulta disponibilidad
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Gestión: liderazgo y motivación
ISBN:
9781041079675

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The book presents a framework of six steps through which each business passes, a pattern of procedures for straightforward planning, and the three fundamentals -- marketing strategy, operations strategy, and sensitivity analysis -- involved in any business planning project.

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