SUCHMASCHINEN-OPTIMIERUNG UND STRATEGISCHER MARKENAUFBAU

SUCHMASCHINEN-OPTIMIERUNG UND STRATEGISCHER MARKENAUFBAU

Nitin Zadpe

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209452017
92,12 €
IVA incluido
Disponible

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Sobre IBD

Search Engine Optimization and Strategic Brand Building untersucht, wie SEO die Markenpositionierung und den Wiedererkennungswert verändern kann, mit besonderem Augenmerk auf Business Schools in Pune. Dieses Buch untersucht die Rolle von integrierter Marketingkommunikation, digitalem Branding und SEO-gesteuerten Strategien bei der Stärkung der institutionellen Sichtbarkeit und Reputation. Gestützt auf empirische Untersuchungen wird die Wirksamkeit von SEO bei der Schaffung von Markenwert, der Verbesserung des ROI und der Steigerung des Online-Engagements hervorgehoben. Die Studie verbindet Theorie mit Praxis und präsentiert umsetzbare Erkenntnisse über On-Page- und Off-Page-Optimierung, Keyword-Strategien und das Management der digitalen Präsenz. Das Buch ist eine wertvolle Ressource für Marketingexperten, Akademiker und Unternehmensleiter und zeigt, dass SEO nicht nur ein technisches Werkzeug, sondern ein strategisches Instrument für den Markenaufbau in der heutigen wettbewerbsintensiven digitalen Umgebung ist.

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