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Strategy and Communication for Innovation

Strategy and Communication for Innovation

 

246,11 €
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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Tecnología: cuestiones generales
ISBN:
9783319495408

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  • Librería Samer Atenea
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Sobre IBD

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume 'Strategy and Communication for Innovation' and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

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