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Strategisches Markteintrittsverhalten junger Technologieunternehmen

Strategisches Markteintrittsverhalten junger Technologieunternehmen

Harald Rüggeberg

53,87 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1997
Materia
Economía
ISBN:
9783824464524
53,87 €
IVA incluido
Disponible

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Sobre IBD

Ziel dieser empirischen Untersuchung ist es, die Vermarktung neu entwickelter Produkte zu unterstützen. Anhand ausgewählter Unternehmensneugründungen analysiert der Autor die Erfolgsfaktoren und stellt die erfolgreichsten Markteinführungsstrategien vor.

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