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Strategisches Marketing von Online-Medienprodukten

Strategisches Marketing von Online-Medienprodukten

Claudia Kröger

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Editorial:
Springer Nature B.V.
Año de edición:
2002
Materia
Obras de teatro, textos teatrales
ISBN:
9783824490813
71,30 €
IVA incluido
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Sobre IBD

Claudia Kröger präsentiert einen Überblick über das strategische Marketing von Online-Medienprodukten. Sie analysiert auf der Basis der Diffusionstheorie die Marktattraktivität des neuen Medienteilmarktes und untersucht empirisch die Wettbewerbspositionen ausgewählter General Interest-Sites.

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