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Strategisches Management von etablierten Fernsehsendern im digitalen Zeitalter

Strategisches Management von etablierten Fernsehsendern im digitalen Zeitalter

Stefan Ulrich Radtke

84,66 €
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Gestión y técnicas de gestión
ISBN:
9783834925039
84,66 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Stefan Ulrich Radtke bietet anhand eines selbst entwickelten ressourcen- und fähigkeitenbasierten Modells nachhaltiger Wettbewerbsvorteil konkrete Handlungsempfehlungen als Antworten auf die strategischen Herausforderungen von etablierten Fernsehsendern im digitalen Zeitalter.

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