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Strategische Positionierung in der Automobilbranche

Strategische Positionierung in der Automobilbranche

Oliver Tietze

90,57 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Obras de teatro, textos teatrales
ISBN:
9783824479726
90,57 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
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  • Librería Kolima (Madrid)
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Sobre IBD

Oliver Tietze untersucht, welche wettbewerbsstrategisch relevanten Kompetenzen Unternehmen in der Automobilentwicklung neu aufbauen bzw. in welcher Richtung ausbauen müssen, um sich im Konkurrenzkampf zu behaupten. Im Mittelpunkt stehen die Implementierung der durchgängig virtuellen Automobilentwicklung und der Wechsel zu innovativen Kompetenzbasen durch die Herausbildung neuer deutlicher Kernkompetenzprofile in kooperativen Entwicklungspartnerschaften.

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