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Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz

Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz

 

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Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Estudios de comunicación
ISBN:
9783658176334
60,13 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Strategische Kommunikation ist ein wachsendes Feld innerhalb der Kommunikationsforschung. Strategische Kommunikation bewegt sich in der Praxis jedoch zumeist in einem Spannungsfeld zwischen intendierten, zielgerichteten Kommunikationspraktiken einerseits und nicht-intendierten, emergenten Kommunikationspraktiken andererseits, die nichtsdestotrotz strategische Wirkung entfalten können. Der Band dokumentiert Ergebnisse und Debatten zum Spannungsfeld der strategischen Kommunikation, basierend auf der Jahrestagung 2015 der DGPuK-Fachgruppe PR und Organisationskommunikation an der Universität Greifswald. 

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