Strategische Innovationen in der Hotellerie

Strategische Innovationen in der Hotellerie

Elisa Innerhofer

90,33 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2012
ISBN:
9783834942234
90,33 €
IVA incluido
Disponible

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Sobre IBD

​Innovationen in der Hotellerie stellen besondere Herausforderungen an das Management und die Gestaltung von Innovationsprozessen dar. Sie sind auf die konstitutiven Merkmale von Dienstleistungen zurückzuführen. Elisa Innerhofer untersucht Innovationsprozesse in der Hotellerie, indem sie Konzepte der Dienstleistungs- und der Innovationstheorie mit ressourcenorientierten Ansätzen des Strategischen Managements verknüpft. Sie zeigt, welche Ressourcen und Kompetenzen innovationsrelevant sind und welche Rolle sie im Innovationsprozess spielen.  

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