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Strategies of Multinationals in Central and Eastern Europe

Strategies of Multinationals in Central and Eastern Europe

Yordanka Chobanova

64,97 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Sistemas y estructuras económicas
ISBN:
9780230230552

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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