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Strategien der Adressierung in Kinderwerbespots

Strategien der Adressierung in Kinderwerbespots

Janja Polajnar

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Editorial:
Springer Nature B.V.
Año de edición:
2005
Materia
Estudios de comunicación
ISBN:
9783824446162
60,23 €
IVA incluido
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Sobre IBD

An Hand eines Textkorpus von 100 Kinderwerbespots für Kinderlebensmittel und Spielzeug untersucht Janja Polajnar, inwieweit Eltern als Käufer von Kinderprodukten bei der Werbekommunikation berücksichtigt werden, wer im Mittelpunkt der Kommunikation steht und ob die anvisierten Zielgruppen direkt oder mittels eines Stellvertretungsdialogs angesprochen werden.

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