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Strategie und Wettbewerb in konvergierenden Märkten

Strategie und Wettbewerb in konvergierenden Märkten

Nils Stieglitz

90,34 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Gestión y técnicas de gestión
ISBN:
9783824480814
90,34 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Nils Stieglitz entwickelt eine Typologie der Marktkonvergenz, wobei Konvergenz durch technologische Substitution und Integration sowie substitutive und komplementäre Produktkonvergenz unterschieden werden. Die jeweiligen Muster des strategischen Handelns und des Wettbewerbs für die Typen der Marktkonvergenz werden erklärt und ihre Bedeutung für das strategische Management von Unternehmen in konvergierenden Märkten herausgearbeitet.

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