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Strategic Public Relations Management

Strategic Public Relations Management

Bruce E Pinkleton / Bruce E. Pinkleton / Erica Weintraub Austin

176,25 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Estudios de comunicación
ISBN:
9780415517690
176,25 €
IVA incluido
Disponible

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Sobre IBD

Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment.

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Otros libros del autor

  • Strategic Public Relations Management
    Bruce E Pinkleton / Bruce E. Pinkleton / Erica Weintraub Austin
    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations...