Strategic Leadership and Management in the Automotive Industry

Strategic Leadership and Management in the Automotive Industry

Jenny Tran.T. Hoan My

20,94 €
IVA incluido
Disponible
Editorial:
Partridge Publishing Singapore
Año de edición:
2024
ISBN:
9781543782288
20,94 €
IVA incluido
Disponible

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Sobre IBD

The automotive industry is one of the most dynamic and competitive sectors globally, constantly evolving through technological advancements and market shifts. 'Strategic Leadership and Management in the Automotive Industry' explores the critical aspects of strategic management and leadership that drive success in this field. This book offers a comprehensive analysis of leadership theories, strategic planning, operational excellence, and marketing strategies, with a special focus on Proton Holdings Berhad, a prominent automotive manufacturer.

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