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Strategic Commercial Management

Strategic Commercial Management

David Lowe

85,31 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2025
Materia
Estrategia empresarial
ISBN:
9780367510268
85,31 €
IVA incluido
Disponible

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Sobre IBD

Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

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