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Strategic CEO Communication

Strategic CEO Communication

Cen (April) Yue / Yeunjae Lee

81,67 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2026
Materia
Gestión: liderazgo y motivación
ISBN:
9781032725543
81,67 €
IVA incluido
Disponible

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Sobre IBD

This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.

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