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Strategic Analysis

Strategic Analysis

Andrea Beretta Zanoni

302,34 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2011
Materia
Teoría y comportamiento organizativos
ISBN:
9780415880633

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In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis.

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  • Strategic Analysis
    Andrea Beretta Zanoni
    In Strategic Analysis: Processes and Tools, author Andrea Beretta Zanoni develops a theory of strategic analysis and offers models for the application of strategic analysis tools during all phases of the process including planning and decision-making, the development of control, and the formulation of a strategic diagnosis. ...
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  • Accounting for Goodwill
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    Accounting for Goodwill explains the concepts and methods used to determine the valuation of companies whose intangible assets form a large component of their business. This book is an excellent source for understanding how to estimate the market value of internally generated goodwill, and how to explain competitive differentials based on the assessment of intangibles like inte...