Strategia marketingowa dotycząca masowej sprzedaży mieszkań

Strategia marketingowa dotycząca masowej sprzedaży mieszkań

Benjamin Kassou

66,73 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209566530
66,73 €
IVA incluido
Disponible

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Sobre IBD

Początek lat 90. oznaczał koniec bezpośredniej interwencji państwa w programy nieruchomościowe SICOGI. Miało to znaczący wpływ na działalność tej instytucji. W 2013 r. SICOGI podjęła więc decyzję o uruchomieniu kilku programów mieszkaniowych, które miały stanowić uzupełnienie programów uruchomionych w tym samym roku przez rząd. Niedobór mieszkań jest faktem. Uruchomienie tych programów sprzyja konkurencji w sektorze nieruchomości w Wybrzeżu Kości Słoniowej i skłania SICOGI do ożywienia swojej działalności handlowej. Ambicje firmy, obecna sytuacja rynkowa i otoczenie są czynnikami, które motywują wybór tej publikacji. Jednak masowa sprzedaż mieszkań rodzi kilka problemów, m.in.: w jaki sposób SICOGI może osiągnąć masową sprzedaż, skoro nie ma strategii marketingowej? Marketing pozostaje bez wątpienia jedną z najlepszych technik osiągania celów i generowania zysków. Niektóre książki poświęcone marketingowi oraz informacje dotyczące danych demograficznych służą jako punkt odniesienia w niniejszym badaniu. Zalecamy tutaj połączenie audytu marketingowego i otwarcie się na inne branże.

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