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Straight Up

Straight Up

Straight Up

Craig Casselberry

17,73 €
IVA incluido
Disponible
Editorial:
iUniverse
Año de edición:
2008
Materia
Gestión y técnicas de gestión
ISBN:
9780595495993
17,73 €
IVA incluido
Disponible

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Sobre IBD

The business of politics has evolved quickly over the last decade. Today, a strategic communications plan should touch all aspects of a company’s business strategy, including its public and government affairs programs. Drawing on my direct experience with companies and coalitions of all sizes-from the Fortune 50 to small, emerging companies-I hope to provide tangible tools for Corporate America to communicate more effectively internally and externally and build a foundation for long-term success.

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