Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

 

204,34 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
2016
ISBN:
9781785602177

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  • Librería Samer Atenea
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung’s work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.

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