Sport, Sponsorship and Public Health

Sport, Sponsorship and Public Health

Robin Ireland

77,63 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2024
ISBN:
9781032145198
77,63 €
IVA incluido
Disponible

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Sobre IBD

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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