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Sponsoring

Sponsoring

Björn Walliser

54,22 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Gestión: liderazgo y motivación
ISBN:
9783409187893
54,22 €
IVA incluido
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Sobre IBD

Sponsoring verfehlt oft das Ziel. Der Sponsor paßt nicht zum Gesponserten, die ganze Aktion bricht aus der allgemeinen Unternehmenslinie aus. Björn Walliser beschreibt, wie Sponsoringmaßnahmen sinnvol zu kontrollieren sind und gibt vielfältige Einblicke in die Wirkungsweise von Sponsoringmaßnahmen.

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