Społeczna odpowiedzialność biznesu

Społeczna odpowiedzialność biznesu

Ayoub Zouria / Qamar Farooq / Yanni Zhang

119,32 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786209358371
119,32 €
IVA incluido
Disponible

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Sobre IBD

Społeczna odpowiedzialność biznesu (CSR) stała się jednym z najbardziej dynamicznych i dyskutowanych obszarów badań nad biznesem i zarządzaniem. W ciągu ostatnich kilku dekad oczekiwano, że korporacje na całym świecie będą odgrywać bardziej znaczącą rolę w społeczeństwie, wykraczając poza generowanie zysków i obejmując szerszą odpowiedzialność etyczną, społeczną i środowiskową.Niniejszy podręcznik został zaprojektowany jako kompleksowe źródło wiedzy dla studentów uczelni wyższych. Łączy on podstawy koncepcyjne z kontekstowymi zastosowaniami, oferując zarówno głębię teoretyczną, jak i praktyczne spostrzeżenia. Celem jest pomoc czytelnikom w zrozumieniu nie tylko tego, czym jest CSR, ale także dlaczego ma ona znaczenie w różnych kontekstach gospodarczych, kulturowych i instytucjonalnych.

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