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Spieltheorie und Marketing

Spieltheorie und Marketing

Frank Huber

72,49 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1999
Materia
Economía
ISBN:
9783824490196
72,49 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis eines wissenschaftstheoretischen Rasters analysiert Frank Huber, ob die Spieltheorie die Merkmale einer Theorie aufweist und somit zum Erkenntnisgewinn in der Marketingforschung beitragen kann.

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