Librería Samer Atenea
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Samosir and Wee examine how the immensely popular Korean Wave (’K-wave’) also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage.