Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
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Donde los libros
Librería Kolima (Madrid)
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The volume begins with a chapter by Henri Savall, founder and director of the ISEOR Institute and creator of the SEAM methodology,that presents an overview of the development of the socio-economic approach to management, and its guiding frameworksand methodology. The chapter’s detailed explanation of the underlying thinking, tools, and techniques of socio-economic managementserves as the primer for the remainder of the volume.The book is then divided into three sections. The first part presents illustrations of SEAM interventions in different types of organizations,including industrial and service companies, and not-for-profit organizations, including cultural institutions and sports clubs. The next section looksat cross-cultural applications and assessments of SEAM experiments in Africa, Asia, Mexico, and the United States, with a concluding chapter on interveningin multinational corporations in general. The volume concludes with a section that examines different issues and challenges in SEAM intervention, rangingfrom the impact on and role of middle managers in the SEAM process, intervening in small organizations, SEAM’s facilitative role in operationalizing andinstitutionalizing information technology, conceptualizing, and implementing organizational change, facilitating merger and acquisition integration, and theapplication of socio-economic management in sales and marketing. The book also contains a combined glossary and chapter index that provides a definitionof key terms and concepts in the SEAM methodology and where they appear in the volume. These key terms are highlighted in bold italics throughout the volume,illustrating their application in different contexts.
