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Social Psychology of Consumer Behavior

Social Psychology of Consumer Behavior

Michaela Wanke

102,26 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Psicología
ISBN:
9781138882942
102,26 €
IVA incluido
Disponible

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Sobre IBD

This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.

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Otros libros del autor

  • Social Psychology of Consumer Behavior
    Michaela Wanke
    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields - social psychology and consumer behavior - provide an informed, up-to-date overview, from an original integrative perspective.The aim of this ...