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Social Media Influencers in Strategic Communication

Social Media Influencers in Strategic Communication

Nils S. Borchers

270,98 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Estudios de comunicación
ISBN:
9781032019802

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Sobre IBD

This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. It tackles strategic influencer communication from multi-disciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods.

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