Social Media in deutschen Kommunalverwaltungen

Social Media in deutschen Kommunalverwaltungen

Marion Effing

116,34 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2025
ISBN:
9783658492434
116,34 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Deutsche Kommunalverwaltungen stehen vor der Herausforderung, Social Media strategisch und zielgerichtet im Rahmen eines spezifischen Kommunalverwaltungsmarketings einzusetzen – unter Berücksichtigung begrenzter Ressourcen und besonderer Rahmenbedingungen. Die Studie zeigt, dass Social Media Potenziale bietet, deren Wirksamkeit jedoch stark von kommunalen Gegebenheiten abhängt und daher als Teil einer übergeordneten Kommunikationsstrategie betrachtet werden sollte.

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