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Social Media Ethics Made Easy

Social Media Ethics Made Easy

Social Media Ethics Made Easy

Joseph W. Barnes / Joseph WBarnes

18,73 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2016
Materia
Ética empresarial y responsabilidad social
ISBN:
9781606498521
18,73 €
IVA incluido
Disponible

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Sobre IBD

Social Media Ethics Made Easy takes an in-depth look at the risks of social, digital and mobile media marketing without structured policies. Readers will learn what is at stake from the law to their reputation, and what happens if businesses and/or individuals do not disclose relationships or comply with (FTC) Federal Trade Commission regulations. Readers will come to understand what they should do, why, and how they should do it. The issues in this book affect every single business from for-profits, to nonprofits, to government and educational institutions. It also addresses the impact on every single social/digital media participant and why they must learn about these guidelines so they can protect their own personal brand. This book is intended for a broad audience including students and professors in both undergrad and graduate schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the ethical laws and compliance issues affecting social, digital and mobile media.

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