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Smartphone Start-ups

Smartphone Start-ups

Claudio Giachetti

71,15 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2017
Materia
Gestión y técnicas de gestión
ISBN:
9783319679723

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This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.

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  • Smartphone Start-ups
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    The intersection between the competitive dynamics literature and the literature on technology and innovation management is an important area of research. Previous literature has focused on understanding the different types of innovations and how firms use these to improve their product performance. However, we are still way off from a comprehensive understanding of the competit...