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Shortcut

Shortcut

Shortcut

Brian Tolle

15,22 €
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Editorial:
AuthorHouse
Año de edición:
2011
Materia
Gestión: liderazgo y motivación
ISBN:
9781463425234
15,22 €
IVA incluido
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Sobre IBD

I was recently in a brainstorming session withmarket research and R&D managers at a Fortune50 client. The marketing manager turns to the R&Dtechnical lead and asks, 'can you give me a list of allpossible technologies out there?' She was speakingthe language of high level summary of the universeof possibilities. The technical lead, on the otherhand, translated it as 'give me information on thetechnologies we are capable of delivering in the nearfuture.' Simple miscommunication? Little businessimpact? Not if you’re trying to stretch the innovationpossibilities and the R&D lead disqualifi es longer termtechnologies because they’re not ready now. That’s onereason why innovation at some companies looks likethe same old stuff re-packaged.

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