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Setting Agendas in Cultural Markets

Setting Agendas in Cultural Markets

Philemon Bantimaroudis

83,01 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Gestión y técnicas de gestión
ISBN:
9780367874803
83,01 €
IVA incluido
Disponible

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Sobre IBD

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminish

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Otros libros del autor

  • Setting Agendas in Cultural Markets
    Philemon Bantimaroudis
    This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination...
    Disponible

    268,34 €