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Self Versus Others

Self Versus Others

H. Allen White / Julie L. Andsager

268,42 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2007
Materia
Estudios de comunicación
ISBN:
9780805857160

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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

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  • Self Versus Others
    H. Allen White / Julie L. Andsager
    Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they beli...
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