Segmentazione del mercato nelle aziende di beni di largo consumo

Segmentazione del mercato nelle aziende di beni di largo consumo

Amandeep Singh

86,87 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786207918799
86,87 €
IVA incluido
Disponible

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Sobre IBD

La segmentazione del mercato è la suddivisione dei mercati in gruppi omogenei di clienti, ciascuno dei quali reagisce in modo diverso alla promozione, alla comunicazione, al prezzo e ad altre variabili del marketing mix. I segmenti di mercato dovrebbero essere formati in modo tale che le differenze tra gli acquirenti all’interno di ciascun segmento siano il più possibile ridotte. In questo modo, ogni segmento può essere affrontato con un marketing mix mirato. Questo libro spiega le basi della segmentazione del mercato e la loro attuale esistenza.

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