Anthony D. Cefalu / Anthony DCefalu
Librería Samer Atenea
Librería Aciertas (Toledo)
Kálamo Books
Librería Perelló (Valencia)
Librería Elías (Asturias)
Donde los libros
Librería Kolima (Madrid)
Librería Proteo (Málaga)
Sales success is rooted in a fundamental understanding of how customers think, buy, and react to sales professionals and the sales process. Sales Is a Contact Sport takes you on a unique journey towards understanding the basic emotional nature of people and applies that knowledge in building practical sales strategies that produce results.You’ll be introduced to such concepts as:-People are Complex, but they are Consistently Complex-Customers Feel First and Rationalize Later-What All Customers Crave...-If You Live by Price, You Die by Price...Overcoming the Competitions Lower Price-Customer Perception Doesn’t Need to be Accurate, Just Favorable-Value is in the Eye of the BeholderSales Is a Contact Sport is a practical book...a must read for anyone wanting to take their production results to the next level.
