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Rhetorical and Critical Approaches to Public Relations II

Rhetorical and Critical Approaches to Public Relations II

 

436,43 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Estudios de comunicación
ISBN:
9780805864236

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  • Librería Samer Atenea
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Sobre IBD

This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, and it uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.

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