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Rethinking the Media Audience

Rethinking the Media Audience

Rethinking the Media Audience

Pertti Alasuutari

251,25 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1999
Materia
Estudios de comunicación
ISBN:
9780761950707
251,25 €
IVA incluido
Disponible

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Sobre IBD

Pertti Alasuutari provides a state-of-the-art summary of the field of audience research. With contributions from Ann Gray, Joke Hermes, John Tulloch and David Morley, a case is presented for a new agenda to account for the role of the media in everyday life. Only this new agenda, they suggest, can adequately account for our ubiquitous, highly reflexive, participation in modern media culture. Offering a thorough survey of audience research this volume also offers a provocative pointer to future directions and trends in reception research and qualitative analysis.

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