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Research Methods and Data Analysis for Business Decisions

Research Methods and Data Analysis for Business Decisions

Geir Gripsrud / James E. Sallis / Ulf Henning Olsson

47,92 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Gestión y técnicas de gestión
ISBN:
9783030844226
47,92 €
IVA incluido
Disponible

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Sobre IBD

This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.

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  • Research Methods and Data Analysis for Business Decisions
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    This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided int...
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  • Research Methods and Data Analysis for Business Decisions
    Geir Gripsrud / James E. Sallis / Ulf Henning Olsson
    This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided int...
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